Congratulations, Students of Bachelor’s Degree of Management of UTI Got the National-Best Speaker of Business Case Competition

MANFEST or Management Festival is an activity held by the Student Association of the Bachelor of Management Study Program at Hayam Wuruk Perbanas University, Surabaya-East Java. This competition aims to train students to be better able to think solutively in the current New Normal era, where changes occur in units of seconds that are always changing. The current trend is that businesses that are able to adapt will survive and those that are reluctant will be eroded. However, a business to survive in a business must of course keep up with technological developments, especially digitalization of marketing, while at the same time depending on what marketing strategy is chosen. This competition is a team of active students consisting of 3 members who come from the same university and are obliged to solve case problems from an MSME who have collaborated with the committee with creative and innovative solutions. This time, the MANFEST for Business Case consisted of two rounds, namely the Proposal Case Session and the Presentation of the Case Session, which took place on April 16, 2022.

The bachelor’s degree of management students participating in this competition are Rudi Iqbal Anwar (bachelor’s degree of management), Shaskia Nurdianti (bachelor’s degree of management), and Widyantari Dwipa (bachelor’s degree of management) with their supervisor, namely Mrs. Berlintina Permatasari, M.M. and Mr. Yusra Fernando, M. Kom. The team named Dino Sang Champion managed to get an award as the National Champion-Best Speaker at the 2022 MANFEST For Business Case with the paper title being “Repositioning Witrove MSME Development Strategy Through Human Resources Development Oriented to Digital Business”.

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