Universitas Teknokrat Indonesia Alumnus Briptu Rina Widiastuti, S.S., Shares Her Experience in Personal Branding
Policewoman Briptu Rina Widiastuti, S.S., an alumna of Universitas Teknokrat Indonesia, recently shared her experience in building a personal image, or personal branding, with students at the university’s auditorium on the campus known as “The Champion.”
Rina explained that personal branding is the way we shape other people’s perceptions of ourselves.
According to her, personal branding reflects who we are and can be expressed through various channels, including social media. She emphasized that personal branding should be developed from an early stage because it can serve as an investment in the future.
“Believe it or not, personal branding is like a magnet. Once you have established a strong, positive impression, you can influence the people around you or navigate certain situations,” Rina said.
Vice Rector of Universitas Teknokrat Indonesia, Dr. H. Mahathir Muhammad, S.E., M.M., warmly welcomed Rina’s visit. He expressed his appreciation for her willingness to share her knowledge and experience with Teknokrat students.
Mahathir stated that the insights Rina shared were practical and should be applied by students from an early stage to help them develop a strong personal brand.
During her studies in the English Literature program at Universitas Teknokrat Indonesia, Rina achieved numerous accomplishments. These included Third Place in the Krakatau Festival Dance Competition in 2008, First Place in the North Lampung Muli Competition in 2012, First Runner-Up in the Lampung Province Muli Competition in 2012, Lampung Tourism Ambassador in 2012, First Place in the Kopertis South Sumatra Region Campus Princess Competition in 2013, and becoming a finalist in Top Model Indonesia 2013.
Rina’s achievements in law enforcement are equally impressive. She was named the Best Student in the 2014 Basic Training Program for Female Police Brigadiers (Diktuk Brigadir Gasum Polwan).
Rina explained that during her university years, she developed both hard skills and soft skills. She praised the lecturers at Universitas Teknokrat Indonesia for their competence and highlighted the strong support provided by the lecturers and university leadership in nurturing students’ talents and potential.
She also recalled being selected as a Teknokrat Ambassador in 2012. During her time in the role, she gained valuable experiences and learned many important lessons.
“I won First Place in the Kopertis South Sumatra Region Campus Princess Competition. As a result, I improved my public speaking skills, became more confident when speaking in front of large audiences, and had the opportunity to participate in several pageant competitions, such as Muli-Mekhanai,” she concluded.
